The background is for the sticks that carry a lot of graphics, that makes it hard to find a clean nice area to place your Customstick® text.
Our recommendation is to place it over the sticks Info-text of Flex, Lie etc. Thats were the Pro´s get their name on it!!!
The background should be put on prior to the mounting of the Customstick® text.
The measurements are 3,9 inches, that are the standard measurements used by the brands in hockey.